The Seven Deadly Press Release Sins & The Elite 8 Commandments For Writing A Great Press Release

Writing A Great Press Release: The Seven Deadly Press Release Sins

Press releases are a great way to reach your target audience, but most of them are terrible. You know what I mean: the kind that spend their entire time telling you how great your product or service is, with no mention at all of why people should care about it. press release format that do this are usually written by PR firms and they don't just waste our time; they also waste yours. But did you know that there's a simple way to avoid writing press releases like this? In today's blog post, I'll explain everything you need to know if you want write better ones and make them more likely to get published on websites such as TechCrunch, The Wall Street Journal and Forbes—and maybe even reach journalists who might consider covering your story!

Learn how to write decent press releases.

If you want to write a press release that's going to get your company in the news, then learn how.

The first step is to make sure your press release is written well and with clarity. You'll also want to avoid some common mistakes that can hurt your chances of getting coverage or being taken seriously by reporters when they're interviewing you later on.

Here are some tips:

Use proper grammar and punctuation; don't use contractions (e.g., "I'm") or slang language like "like" (e.g., "like") unless it's authentic and appropriate for the type of story being covered by journalists—it might not always be appropriate! Also keep in mind that many journalists have their own style guides which will give them guidelines on how certain words should be used in articles so if yours differs from theirs too much then it may not look professional enough for publication on a website like ours."

Sure, it's an advert for you. So what? You're entitled to self-promote!

It's a good way to get your message out there. It's a good way to get your message noticed. It's a good way to get your message remembered. And most importantly, it's a great way to share what you have going on with others who might be interested in hearing more about whatever it is that makes up the core of who you are and what makes up the essence of what drives all of this activity around here at The Future Now Foundation (formerly known as The Newest Thing Ever).

Start researching journalists and publications who might want to publish your story.

You've written your press release, you're ready to send it out. Before you hit send, however, there are some things you should do before sending anything:

Start researching journalists and publications who might want to publish your story.
Find the right publications that match your target audience. If they don't have an interest in covering what you're doing or if they don't fit with the type of story (or are just not interested), move on!
Look at the interests of those journalists who already cover similar topics and find those who might be willing to write about them—this could be someone at another publication but also maybe an editor at their own publication who knows some people in common with yours.

Write now, format later.

You may be tempted to write a press release and then worry about formatting later. This is a mistake. Writing is not the same as writing an article, and the format of a press release is very different from that of an article.

The best way to avoid this trap is just to get started writing, regardless of whether or not you plan on using any particular template or style guide (though it's worth noting that most professional press releases use some kind of structured writing style). In other words: don't worry about how your content looks until you've finished writing it; once you've written something down, think about how best to present it so readers can understand what's going on in simple terms—not necessarily technical jargon—but also so they know why this information matters for them personally (for example, if someone's interested in buying stock options).

Create a media list from your research.

Now that you've done your research, it's time to create a media list from those results. Who are you talking to? What is your audience? Do they live in New York City or Los Angeles? If so, which city and what part of town will be most receptive (and relevant) to your message?

Once you've answered these questions and created a media list based on what works best for each individual given situation, it's time to start thinking about how best to reach them.

Figure out the best way to reach your contacts.

You've already figured out what your press release template should say, but how do you get in touch with the right contacts?

Email: Emails are still one of the most effective ways to reach people. The problem is that they're also one of the most boring and impersonal ways to communicate with someone who might be interested in what you have to say. If there's any chance that someone reading your email will find it interesting enough to share it on social media and pass it along to others (which could lead them down a rabbit hole), then this will help improve both your chances for success as well as theirs! That being said...
Phone calls: Phone calls are also an option for many journalists because they allow them time-sensitive access which can't always be achieved through email alone; however, if nobody answers their phone call within five rings or so—or worse yet if all attempts fail miserably—then consider hanging up immediately before any further damage is done (and don't forget about voicemail!).

Craft your subject line (try not to be boring).

Your subject line is the first thing that people see when they open your email, so it's important to make sure it's both compelling and relevant.

Use keywords. This can help you get more clicks, but don't overdo it—a few words is enough unless you're writing a media release example about that new superhero movie where the protagonist travels back in time to save his wife from dying in childbirth.
Keep it short! If there's room for more than one sentence (and most of them should be), keep them under 30 words at most; otherwise, you risk sending off too much information and confusing your readers instead of informing them what they need to know.* Don't use all caps or exclamation points; these are unnecessary attention-grabbers that make people less likely to read further into what you're saying.* Avoid profanity; keep things PG-13 at best.* Avoid lowercase letters altogether if possible: It looks amateurish compared with uppercase ones!

Make sure there is a link to the press release on your website (and newsletter).

Another way to make sure your press release is worth reading is to include a link in the email that goes out to journalists and bloggers. This can be done with a short sentence like: "For more information about this new product or service, please visit our website." The link should be prominent enough so that it's easy for readers to find and click on it—but not so prominent that they don't want to miss out on any juicy content!

Make your release accessible too.

It's not just about making sure the event press release template is readable on mobile devices, it's also about making sure that anyone can read it from desktop computers as well. And if you're sending a press release out to potential media outlets and bloggers, don't forget about their smartwatches and tablets—they'll be reading these things too!

Press releases are not just for brands; they are also great tools for companies and individuals.

Press releases can help you get your name out there, build relationships with journalists and potential investors, as well as get in front of customers who may be interested in what you have to offer.

Conclusion

We hope that this post has helped you understand the importance of press releases and how they can be used to create a successful marketing strategy. We also covered some tips on writing good ones, as well as what makes them bad (and why most are). As we mentioned earlier, there are many templates available online for free or paid use—and these make it easier than ever before for you to create one. Even if your company doesn't want to pay for one just yet (or ever), don’t let that stop you from creating one anyway!

Get in Touch!

Website – https://www.pressreleasepower.com

Skype – shalabh.mishra

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Email –contact@pressreleasepower.com

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