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Writing A Great Press Release: The Seven Deadly Press Release Sins Press releases are a great way to reach your target audience, but most of them are terrible. You know what I mean: the kind that spend their entire time telling you how great your product or service is, with no mention at all of why people should care about it. press release format that do this are usually written by PR firms and they don't just waste our time; they also waste yours. But did you know that there's a simple way to avoid writing press releases like this? In today's blog post, I'll explain everything you need to know if you want write better ones and make them more likely to get published on websites such as TechCrunch, The Wall Street Journal and Forbes—and maybe even reach journalists who might consider covering your story! Learn how to write decent press releases. If you want to write a press release that's going to get your company in the news, then learn how. The first step is to m...

If You Make These 12 Errors, Journalists Will Throw Your Press Release in the Dumpster  A press release is a great way to get your business's message out there in the media. But if you're not careful, it can also become an unnecessary waste of time and money. That's because journalists have very few resources to read through every press release they receive, and they are very busy people who don't have time for useless messages that might not even be interesting enough to read at all. In order to ensure that your press release format gets published in the right places, here are 12 mistakes that you should avoid making when writing one: Subject line has no news value Your subject line is your first impression, so it’s important that it has news value. The best way to do this is by being short and to the point. Journalists are bombarded with messages every day, so they need something interesting right away in order to keep reading. If your subject line doesn’t make sense...