Introduction There's no doubt that press releases are an important tool for businesses of all sizes. A well-written, targeted release can be the difference between gaining free publicity and getting buried under a mountain of paperwork. But as with any other form of communication - whether it be email or social media - not everyone does it well. In fact, there are plenty of companies out there who should have known better than to write a business press release in the first place; after all, why would anyone read your boring letters? What follows is an inside look at some common mistakes made by companies when crafting their own distributions strategies: A press release is not a magic bullet. A press release is not a magic bullet. It’s just one tool in your overall marketing and sales strategy. If you want to get your message out, you need other tools as well, such as social media campaigns and email marketing automation. If you don’t have strong internal communication or a cus...
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