Press Release For A Company Launch Introduction A business press release is a great way to let the world know about your company, product or service. In addition to being a great way to promote yourself and your business, it's also a solid lead generator for sales and leads. If you're interested in writing a press release for one of these reasons or both, then read on! Start With A Funnel The first step to writing a press release is to determine your goals. What do you want to accomplish with this piece of writing? Are you looking for media coverage, exposure, or new customers? Once you have determined the purpose of your press release, it's time to think about who is going to read it. Who are the primary and secondary audiences for which this piece will be published? You can find out by asking yourself questions like: Who are my target readership groups (for example, CEOs, executives etc.)? What interests them most when reading articles on their industry (for exam...
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