New Business Press Release Example Introduction Writing a business press release can be overwhelming, but it doesn't have to be. In fact, the more you break down the process into smaller tasks and focus on each step, the easier it will be. With this in mind, we've created a step-by-step guide that will help you write your first corporate press release: Create a clear headline. Headlines are the most important part of your press release. They should be short and snappy, but they also need to be interesting enough that they'll draw the reader in. If you can't stand by your headline alone as a sentence, then that's probably not going to work for you. If you have a lot of information about your new business opening or any other aspect of what makes it successful (like how long ago it started or where it's located), make sure those details are included somewhere relevant in the body text too—but don't overwhelm readers with too much info! Explain the 5 Ws: who, ...
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