What is a Press Release? The distribute press release a type of document sent to the newspaper's editorial team you wish to be published. What's not: An advertisement for your service A factual article A sales letter A non-critical aspect of promotion All of them will be immediately tossed away. Like anything that's poor writing or boring. Imagine that you're the typical customer in the paper. The most important query your press release must be able to answer will be "So what?" If your press release distribution can answer that, try again "Why should I care?" Remove any obvious advertisements, promotional hyperbole, terminology from the industry or boring facts that are relevant only to people within your organization. It is best to do this or let the journalist perform the task for you. You can also place it into your circular file system. If your publication has at least some significance it is impor...
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